Liquid-Cinema is a visual art/technology project that is exploring the potential of inserting fluid and manipulable layers into the visual imagery of film in the cinema. This technology will effectively enable film audiences to become part of the narrative imagery and story of the ‘mass-distributed’ film itself. Enabling filmmakers and distributors to develop new kinds of narrative experiences and database driven hyper-localisation for their stories and back-catalogues.
It is an attempt at creating a participatory cinema, one that is open to audience and contextual engagement in a number of fluid and dynamic ways. It builds on the practical and theoretical work in the broad area of the study, and practice, of transmedia storytelling and the digital arts.
It’s aim is to apply it to the creation of new narrative experiences, as well as enabling cinematic archives and back-catalogues to be reconceived and remediated and potentially resold as new versions. On top of this there will also be potential to integrate the hyper-localisation of advertising and product placement content in the background of film itself. A film that becomes aware
Here are some of the illustrations from the thinking behind the project so far (created by Illustrator Catherine Askew)….