A creative course located in Coventry School of Art and Design. Exploring digital media design, technology and culture.
Learning and mastering how people and information connect, behave, interact and flow through the digital landscape. Connecting this knowledge to real world enquiries, opportunities and problems.
Taking an innovative approach to learning: incorporating storytelling, design, hacking, remix, creative play, imagineering, experimentation, risk-taking and project development methods: sandboxes, sprints, rapid prototyping and hackathons.
Drawing on research and questions from a range of academic displines including the sciences, humanities, business and the arts. Mashing them together to develop analytical, creative and problem-solving/creating skills.
19th century culture was defined by the novel, 20th century culture was defined by the cinema. 21st century culture will be defined by the interface.
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.” – Jim Jarmusch
“If I had an hour to save the world I would spend 59 minutes defining the problem and one minute finding solutions”- Einstein
“Theory is when you know everything but nothing works. Practice is when everything works but no one knows why. In our laboratory, theory and practice are combined: nothing works and no one knows why.”
“I didn’t start making films until I was 34. But that wasted youth was probably the most valuable asset for what I’m doing now. You see the world, you end up in jail three or four times, you accumulate experience. And it gives you something to say.” – Christopher Doyle
“I hear and I forget. I see and I remember. I do and I understand” – Confucious
“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” -John Doe
“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein
“An open world/sandbox game is a type of video game level design where a player can roam freely through a virtual world and is given considerable freedom in choosing how or when to approach objectives.”
“Changing how we see images is clearly one way to change the world……critically intervene in a way that challenges and changes.” – bell hooks
Knowledge comes by taking things apart: analysis. But wisdom comes by putting things together.
Praxis is the process by which a theory, lesson, or skill is enacted, practiced, embodied, or realised.
Focused on Questions, Opportunities and Problems- Not Disciplines
We think about…… Networks, Flows, Inputs, Identity, Immersion, Economy, Emotion, Systems, Representations, Language, Reality, Psychology, Machines, Participation, Social, Story, Open, Hacking, Mobility, Connection, Feeling, (Mis)Information, Haptics, Virality, Behaviour, Spam, Perception, Access, Brains, Meta, Discourse, Science, Remix, Sensors, Image, Work, Community, Control, Value, Hierarchies, Co-creation, Ethics, Mobs, Open, History, Ecologies, Loops, Effects, Data, Followers, Resistance, Senses, Presence, Autonomy, Attention, Markets, Genealogies, Linearity, Physics, Tribes, Glitches, Filters, Plurality, Privacy, Serendipity, Code, Reading, Sci-fi, Change, Deconstruction, Physiology, Property, Outputs, Performativity, Events, Intelligence, Aggregation, Limitations, Taxonomy, Architectures, Knowledge, Variables, Anonymity, Convergence, Inequality, Beta, Play, Attribution, Consciousness, Audience, Philosophy, Disruption, Progress, Piracy, Failure, Poetics, Semantics, Power, Motivation, Abundance, Politics, Layers, Agency, Democracy, Transparency, Distribution, Reading, Action, Pleasure, Memes, Surveillance, Persuasion, Contagion, Copyright, Subjectivity, Sustainability, Futurology, Learning, Things.
NESTA predicts that the Creative and Digital Industries will grow at double the rate of the rest of the economy in the next 5 years. Our students will be well placed to go into the many industries that utilise the creative application of digital media, technologies and culture.
You will leave this course with a comprehensive portfolio and professional experience that you might want to take into the media, design, communications and publishing industries…
Learning how people engage within the digital media landscape, and how to analyse and create ideas for it, is a core skill for today’s competitive business markets. You will be well placed for a number of roles here…
Many of the jobs you might be able to do haven’t even been invented yet. With your insight, analytical and design skills maybe you’ll invent your own.
Your very own high spec laptop, fully loaded with creative software and digital goodies such as Adobe Creative Suite Master Collection
Our media students have travelled hundreds of thousands of miles over the last few years for their projects, visiting places like New York, San Francisco, Los Angeles, China, South Africa, Berlin, Iceland, Russia and many more
This course is designed with your professional future in mind, that is why we’re accredited by the XXXXXX