Digital Media BA – a new degree exploring the digital media landscape
Oct 2014 11

I’ve recently been working on the development of a BA (Hons) Degree in Digital Media at Coventry School of Art and Design. It’s a brand new degree exploring media design, storytelling, digital arts and digital culture.

Students will be working on convergent media projects in content production, moving-image, storytelling, speculative design and a number of related areas across the digital arts. Designed for learners who want to be hybrid-media artists, creative professionals and entrepreneurs in the increasing pervasive digital realm.

First year modules will explore digital culture, convergent multimedia production, digital publishing, storytelling and creative technology. The year will culminate in an intensive ‘creative hack lab’ project where students put their problem solving, innovation and design skills to the test with a live brief.

The second year will explore the creative and critical side of the digital arts, along with modules in digital advertising, transmedia storytelling and opportunities to undertake professional experience. There will also be options to develop skills in other areas of media production, including photography, experimental media and short film as well as opportunities to undertake visits with international partner organisations.

The final year will focus on critical digital research methods, exploring how to use creative technologies for research and the creation of new forms of knowledge, products and artistic expression. Students will then use their skills to develop a final research project, aimed at creating cutting-edge experiences and speculative possibilities for the future.

The degree is underpinned by an interdisciplinary approach to the design and analysis of digital culture and media, drawing on a range of methodologies from the digital and media arts, sciences, business and creative computing subject areas. It will be addressing the implications, challenges and possibilities of living in a world of disruptive innovation, peer 2 peer collaboration, connected devices, augmentation, pervasive storytelling, automation, big data and the internet of things and exploring this through projects that challenge and critique it.

Students will be involved in live projects, real industry and cultural briefs and working simulations that are informed by problem-based, activity-led and challenge-based learning methodologies. This will be supported by technology-enhanced learning approaches in a department that is internationally recognised for its innovative approach to learning design.

If you are interested in finding out about the degree please get in touch – you can find me on twitter and linked-in.

To find out more about the digital media research work in the Department of Media please visit the Centre for Disruptive Media website.

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