Advertising and Digital Marketing Projects
Jan 2013 01

I have worked on a range of advertising projects and integrated marketing campaigns over the years. My role as Creative Multimedia Manager included setting up a multimedia department, that now has over 10 people in it, at Coventry University working on print, video, social media, podcasting, website and other content marketing initiatives. Many of these campaigns made Coventry University an early adopter of digital and social media for marketing purposes

These projects cover national and international student recruitment, fundraising campaigns, research marketing and internal communications for a number of stakeholders.

I instigated and project managed a number of major initiatives during this time, including:

  • CUTV– a Youtube channel fully integrated into the Coventry University web strategy, that has had over 3 Million views since we launched it in 2008. I created most of the videos here.
  • CU on iTunes U– a podcasting initiative that helped to put Coventry University on the Map in iTunes. This has had over 16 million downloads since we launched in 2009
  • CU Social Media. I set up and developed the strategy for the Coventry University Social Media including running and analysing the Twitter and Facebook accounts. In 2009 we were highly commended in the ‘HEIST Awards for Educational Marketing’ for the integrated nature of this work

Examples of major campaigns I developed during this role included:

  • “The Start of Something Big” fundraising campaign- in order to get government and business support for a £100 Million capital development I developed a campaign that included a brochure, video and a presentation presented at Whitehall and with various development agencies and investors.
  • Launching the London Campus- developing marketing and web content for the launch of a brand new campus in London, that now has thousands of students studying MBA programmes.
  • ‘Hear My Story’ An NHS funded campaign to get more people into Occupational Therapy
  • Digital Brochure Projects for a range of activities

Other marketing projects I have worked on as a freelancer include:

  • ‘Delivering Digital Advantage’- a British Telecom Annual Report video
  • BMW/Mini Videos- Promoting BMWs sponsorship of the 2012 London Olympics with case studies of athletes in the West Midlands Region
  • Whose Shoes- a video marketing project for a new innovation in social care
  • ACT UK- videos for a new virtual reality training centre for the construction industry
  • Institute of Community Cohesion- various podcasts and video projects developed to promote the work of the centre
  • NHS Live- a series of videos to promote innovation in the NHS.
  • Same But Different- a DVD/Brochure training pack on managing Diversity and Inequality in Education, funded by HEFCE
  • Blueprint- a film guide to European Structural Funding, funded by Add+vantage West Midlands
  • Live streaming projects include directing multi-camera events for a variety of conferences and events including ‘Climate Change Solutions’ at the NEC, the ‘Coventry, Solihull and Warwickshire Sports Awards’ at the Ricoh Arena, ‘Play the Game’ Sports Conference at Coventry Cathedral, ‘Creative Pie’ at the Belgrade Theatre and a ‘Virgin Media sponsored gig’ at London Astoria
  • I have also created projects for Warwickshire Council, Coventry Council and many more

Leave a Comment